Recent Articles

-
Dorton Group open South West Office in Plymouth
-
Demolition Awards 2009 Announcment
-
Definition of Waste
-
Demolition Awards 2009
-
HSE Publish Annual
Report

Recognising the difficulties associated with the contract, I was pleased that you were able to undertake the project so efficiently and to achieve the timescales asked of you.

Mid Sussex District Council

Terry Quarmby
Msc, FIDEng, CMIOSH, MIEMA, CEnv, MIIRSM, MRSH
-
Get the latest from the IDE president.

Dorton Group Launch new branding

As part of its digital media strategy that has resulted in this new website, the Dorton Group also commissioned a re-branding exercise to ensure that the the company's image was in line with its experience and reputation.

FrogBox Marketing was appointed to create and implement both the digital media stratgey and the rebranding of all of the Dorton Group companies including Dorton Demolition and Excavation (Dde), Dorton Asbestos Removal and Management (Das) and Dorton Salvage and Reclamation (Dre).

When developing the visual treatment for the Dorton Group brand, the consultancy was keen to retain something of the original. In this instance the DDE letters remain the focus of the identity.

The DDE element is reinforced with the creation of a positioning statement. This statement is a concise representation of the ‘emotional’ values of the brand. In this instance, strength through knowledge, organisation and ability. Instead of the traditional 'Demolition and Excavation' moniker that usually accompanies similar organisations, the phrase 'Deconstruction Engineers' was created to communicate the company's professionalism whilst clearly marking its activities.

The bold, flat colours with a simple, no nonsense font in the visual representation indicates a strong, organised and confident company that is reliable and efficient. Exactly matching the Dorton Group's core values.